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Words Images by Andres Carrilloadidas will be welcoming a new member to adidas boost shoes the Boost family this upcoming Friday as we ll be seeing the release of the adidas Ultra Boost Laceless. First we saw the release of the OG Ultra Boost which took the world by storm which was then followed up by the Ultra Boost Uncaged. Now we see adidas get rid of both the cage AND the laces to create the first laceless high-performance running shoe.The designers at adidas used Aramis technology to construct a minimalistic and stylish upper that contours the foot, leaving the runner feeling unstrained, unlaced and free to create.

In addition to the Trace Khaki colorway of the adidas Ultra Boost ATR Mid that will be releasing tomorrow, we ll also be seeing the arrival of this Trace Green pair.This elevated version of the Ultra Boost, that has been dubbed the ATR (All Terrain) Mid, features a breathable adidas ultra boost triple white and lightweight Primeknit construction on the upper done in Trace Green with Trace Khaki speckling for a subtle contrast. Down below we have a full-length Boost midsole in white along with a trail-like rubber outsole done in Trace Khaki.Look for the adidas Ultra Boost ATR Mid Trace Green to release adidas swift run on August 30th (tomorrow) for a retail price of $240.

Over the weekend, adidas, Pharrell Williams, Stan Smith and adidas sponsored tennis athletes Garbiñe Muguruza, Angelique Kerber, Sascha Zverev, Dominic Thiem and Jo-Wilfried Tsonga gathered at Frederick Johnson Community Court in Harlem, New York to host a tennis clinic with local youth organizations to kick off the launch of Quiet Please, a New York City-wide campaign inspiring individuals to make game-changing pledges. During the event, Pharrell Williams delivered a manifesto inviting New Yorkers to join him in a citywide activation encouraging all to believe in their voices and be loud in adidas gazelle womens inspiring change through love.

Inspired to look at tennis from a different point of view, and how sports can serve as vehicle for positivity and change, together adidas and Pharrell Williams announced a community program including the restoration of a New York City tennis court through a donation to the New York City Parks Department and children s tennis scholarships in partnership with Court16 and Horizons. True to the spirit of Pharrell Williams, his ethos and adidas commitment to change lives through sport, the ambition of the community programming is to provide a platform for New York.In celebration of Pharrell Williams manifesto, from August 28th, adidas, the community and special guests of the brand, including Desiigner, Young M.A, Hannah Bronfman and Ally Love to name a few, will encourage everyone in New York City to believe in their voices and be loud in inspiring change through love.

Above you will get a good look at the upcoming A$AP Ferg x adidas Matchcourt. This latest collab between the hip-hop creative and the Three Stripes is a part of the second adidas Skateboarding Trap Lord Collection collaboration.The A$AP Ferg x adidas Matchcourt is said to be inspired by the mismatched style and creative from the inner-city youth. Ferg draws similar adidas tubular defiant parallels from his own experience coming up in New York City, creating unity and celebrating the determination it takes to rise over adversity. The shoe features a White full-grain leather upper with contrasting Red Three Stripes branding, Gold foil branding, custom tongue branding and a custom set of laces all placed on top of a Chalk White vulcanized sole. Aside from the shoes, the adidas Skateboarding Trap Lord Collection will also include matching apparel such as a windbreaker jacket, fleece pants, a jersey, t-shirt and hat. The A$AP Ferg x adidas Matchcourt will be releasing on September 1st for the retail price of $80.